Redken is a hair care company owned by the L’Oreal group of companies and was the first company to pioneer beauty products by using scientific research. In 1960, Redken created protein reconditioning hair products and has since then led the way in hair care product technologies and holds over 60 global patents. Redken hair salon at Fifth Avenue, NYC offers hair texture, care and color services and Redken hair care and styling products for consumer use are recognized as some of the most effective and revolutionary in the industry today. Some of Redken’s products that are more popular include All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset, Dandruff Control and Specialty Products.